This project began with a question: What makes veteran entrepreneurs successful?
To learn the answer, the National Association of Veteran-Serving Organizations (NAVSO) partnered with Purdue University’s Center for Global Urban Sustainability, Military Family Research Institute, and Center for Regional Development. Purdue has a proven track record of conducting both research and engagement with military and veteran families, studying and promoting entrepreneurship, and mobilizing data to study patterns.
The goals of this project were: • To generate actionable insights using empirical data; • To increase awareness and understanding about needs and determinants related to the success of veteran-owned businesses; • To promote collaboration among organizations that promote and support veteran entrepreneurship; and • To identify action steps toward accelerated success.
Factors for Success
We learned what input and process factors drove growth in veteran businesses. By applying these lessons, veteran entrepreneurs are more likely to grow a successful business.
Veteran Perceptions v. Actual Growth
We learned the veteran's perspective on what was important in terms of business growth. Often, we found misalignment between what veteran entrepreneurs thought would drive business growth and what was actually growing successful businesses.
Making smart decisions
Want to ensure your business fails? Make these mistakes common to veteran entrepreneurs.